Introduction – What Is Joom and Why Is It Popular?
If you’ve been scrolling through TikTok or browsing affordable gadgets and fashion finds, chances are you’ve come across Joom. Founded in 2016, Joom has rapidly become a notable name in the cross-border e-commerce landscape, offering everything from fashion and electronics to niche gadgets — all at prices that often seem too good to be true.
But what exactly is Joom, and why is it gaining traction among budget-conscious shoppers across Europe and beyond? In this review, we break down Joom’s origin, market strategy, and viral rise to popularity.
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Overview of Joom
Origin and Company Background
Joom is a Latvian e-commerce company founded by Yuriy Ivanov, a former executive at Russian tech company Mail.ru. The platform was officially launched in Riga, Latvia in 2016 and operates under its parent entity, Joom Group. The company’s goal was straightforward but ambitious: to simplify cross-border shopping, particularly from Chinese and European merchants, and make it accessible to global consumers.
Joom isn’t just a marketplace — it has grown into a multi-service ecosystem. The company has launched verticals like:
- Joom Marketplace (retail platform)
- Joom Logistics (in-house logistics arm for streamlined international shipping)
- Joompay (a financial service for EU residents)
- Onfy (a digital pharmacy operating in Germany)
This diversification strategy sets Joom apart from competitors who rely solely on third-party logistics or payment infrastructure.
Key Markets (Europe, U.S., etc.)
Joom primarily targets European countries, with strong footholds in Germany, France, Spain, Poland, and the UK. While Joom has a presence in the United States, its core user base remains concentrated in Europe due to:
- Faster logistics via Joom Logistics
- Localized content and currencies
- Compliance with EU e-commerce regulations and data protection laws (GDPR)
Joom’s mobile-first approach and intuitive UI also appeal to shoppers in emerging markets. While it may not yet rival giants like Amazon or AliExpress in the U.S., it has carved out a niche for budget-conscious shoppers seeking non-mainstream products.
Rise in Popularity
TikTok/Instagram Influence
Social media has played a pivotal role in Joom’s global expansion. On TikTok, influencers frequently unbox Joom hauls, showing off surprisingly stylish or quirky products at rock-bottom prices. The hashtag #JoomHaul garners millions of views, showcasing everything from LED gadgets to Korean skincare dupes.
Similarly, Instagram features aesthetic unboxings that portray Joom as a treasure trove for Gen Z and millennials looking for affordable and trendy items.
Joom capitalized on this UGC (user-generated content) by:
- Collaborating with micro-influencers
- Launching exclusive discount codes
- Promoting flash sales designed for shareable content
This virality mirrors the success of platforms like SHEIN and Temu, who also owe much of their growth to social media-driven discovery.
Comparison with Apps Like Wish, AliExpress
While Joom is often grouped with platforms like Wish and AliExpress, there are some notable differences:
| Feature | Joom | Wish | AliExpress |
| Headquarters | Latvia | United States | China (Alibaba Group) |
| Shipping | Joom Logistics (proprietary) | Third-party | Cainiao/3rd-party |
| Product Sourcing | China & Europe | Mostly China | Mostly China |
| User Experience | Cleaner UI, less aggressive ads | Ad-heavy, gamified | More robust but complex |
| Target Market | Europe-centric | Global | Global (esp. B2B/B2C hybrid) |
| Trust & Reviews | Moderated review system | Mixed reputation | Strong seller competition |
Why users prefer Joom:
- Cleaner app interface
- Personalized recommendations based on behavior
- More reliable tracking and returns due to its in-house logistics
Why it lags:
- Smaller product range than AliExpress
- Slightly higher prices than Wish in some cases
User Interface & Experience
App Design & Navigation
Joom’s mobile-first design philosophy is evident the moment users open the app. Sleek, minimalist, and visually engaging, the interface is designed to facilitate intuitive navigation, especially for mobile shoppers.
The home screen showcases a clean grid layout with prominent product visuals, dynamic banners, and real-time deals. The bottom navigation bar features key tabs — Home, Categories, Cart, Wishlist, and Profile — allowing effortless access to different parts of the app. Each tap leads to a smooth transition, enhancing the feel of a native app rather than a clunky web wrapper.
The search functionality is robust and AI-driven. As users type, autocomplete suggestions and trending search terms appear, a nod to predictive search optimization seen in platforms like AliExpress and Wish. Filters such as price range, shipping time, and customer rating further refine product discovery. Notably, the app offers a “Sort by Best Match” option powered by Joom’s internal ranking algorithm, combining relevance with seller performance metrics.
An added strength lies in the load speed — whether you’re opening a product page or toggling through categories, the experience is fast and glitch-free, even on mid-range Android devices. The design accommodates both Western e-commerce UX expectations and Eastern marketplace influences, blending global user familiarity with regional flair.
Personalization Features
Where Joom really begins to differentiate itself is through its machine learning-based personalization engine. Drawing from browsing behavior, purchase history, geo-location, and wishlist activity, Joom crafts a personalized shopping feed for each user.
The Recommended for You carousel dynamically updates in real-time, promoting trending products tailored to user preferences. This is powered by the same behavioral targeting frameworks used by giants like Amazon Personalize and Google AI Recommendations.
Joom’s localized experience is another strength. The app auto-detects a user’s location to adapt language, currency, and shipping estimates. For example, a user in France sees prices in Euros, content in French, and a curated feed highlighting top-rated European sellers. Meanwhile, shoppers in the U.S. may get faster-shipping deals from domestic warehouses and access to US-specific flash sales.
Additionally, promotions such as daily spins, gamified check-ins, and push notification offers are fine-tuned to user behavior and timezone — keeping the engagement high and retention metrics strong.
From a UX standpoint, the personalization isn’t overwhelming. Instead of bombarding users with popups or irrelevant upsells, Joom uses subtle cues and in-feed highlights to recommend new items. This light-touch personalization approach echoes what platforms like Zalando and Shein have refined over the years.
Product Range & Categories
🔎 What Can You Buy on Joom?
Joom offers a vast and eclectic marketplace, connecting global sellers—primarily from China, Turkey, and Europe—with customers worldwide. Think of it as a hybrid between AliExpress, Wish, and Shein, but with a cleaner user interface and a heavy focus on affordability.
Here’s a breakdown of core product categories you can find on Joom:
- Electronics & Gadgets: From wireless earbuds and smartwatches to niche tech like mini projectors and UV sterilizers. Brands like Xiaomi, QCY, and BlitzWolf frequently appear, offering budget alternatives to mainstream electronics.
- Fashion & Clothing: Men’s and women’s clothing across all sizes, styles, and seasons. Joom is especially popular for streetwear, minimalist basics, and seasonal collections similar to Shein or ZAFUL.
- Accessories: Jewelry (earrings, rings, necklaces), watches, phone cases, and hair accessories—all available in trending styles like Y2K, boho-chic, and minimalist gold.
- Beauty & Health: Affordable skincare tools (e.g., facial rollers, cleansing brushes), cosmetics, and nail art kits. Popular product types include K-beauty dupes, LED therapy masks, and even portable massage guns.
- Home Decor & Kitchen: Decorative LED lights, wall stickers, peel-and-stick wallpaper, and organizers for every room. You’ll also find creative kitchen tools like vegetable slicers, silicone lids, and spice racks.
- Hobbies & Crafts: DIY kits, painting sets, crochet supplies, and other niche crafts have a growing following here.
- Baby & Kids Products: Educational toys, toddler clothes, safety gear (corner protectors, knee pads), and strollers.
Pro Tip: Joom’s strength lies in price and variety. It’s particularly useful if you’re on the hunt for novelty gifts, budget-friendly fashion, or aesthetic home upgrades without brand-name markup.
🔥 Niche Products or Trending Categories
One of the most interesting aspects of Joom is its range of unique, viral, and trending items that often go unnoticed on bigger marketplaces. These products often spread through TikTok, Instagram Reels, or niche subreddits like r/BuyItForLife and r/UsefulAmazonFinds, even though they’re bought cheaper on Joom.
Here are current trending and niche items that dominate the platform:
- Pet Accessories: Funny pet costumes, interactive cat toys, and slow-feeder bowls. Brands are usually unbranded but designed similarly to popular Amazon finds.
- LED Galaxy Projectors & Mood Lamps: Huge on TikTok, these items are frequently bought as dorm or bedroom accessories.
- Portable Blenders & Mini Washing Machines: Viral due to their compact size and usefulness in small apartments or for travelers.
- Korean Stationery & Study Tools: Aesthetic planners, colored gel pens, washi tapes—ideal for bullet journaling fans.
- Tech for Creators: Ring lights, mini tripods, phone holders, and Bluetooth remotes—catering to influencers and vloggers on a budget.
- Thermal Printers: Pocket-sized devices that print photos or labels—popular among scrapbookers and small business owners.
- Reusable Household Items: Like silicone food bags, beeswax wraps, and water-saving nozzles, targeting eco-conscious shoppers.
- Slippers with Funny Sayings, Meme T-Shirts: Joom often features meme-related fashion that’s quirky, culturally current, and often unavailable elsewhere.
Pricing, Discounts & Payment Methods
How Affordable Is Joom?
Joom has built a reputation as a budget-friendly online marketplace, often competing with low-cost giants like Wish, AliExpress, and Amazon in terms of pricing. It offers rock-bottom prices on a wide variety of products, including fashion, tech gadgets, beauty products, and home essentials.
However, the low pricing comes with trade-offs. Unlike Amazon, which generally offers stable pricing and robust buyer protection, Joom’s pricing can be inconsistent. Several users report that prices fluctuate between devices (e.g., desktop vs. mobile), or even increase after items are added to the cart. For instance, one Canadian reviewer noted a $304 product jumping to $333 in-cart—without adding shipping or taxes.
Joom’s pricing algorithm appears dynamic and sometimes tied to your login status or shopping behavior. While this might be a personalization tactic, it often feels manipulative to customers. Comparatively:
| Platform | Price Stability | Average Discounts | Shipping Cost | Trust Factor |
| Joom | Inconsistent | Frequent (10-50%) | Often free | Low |
| Amazon | Stable | Less frequent | Variable | High |
| Wish | Inconsistent | High (up to 90%) | High | Medium |
| AliExpress | Stable to Medium | High (with coupons) | Variable | Medium |
That said, Joom often includes discounts for first-time buyers, seasonal campaigns, and “flash deals” via its app. However, these discounts are sometimes used to encourage continuous purchases, even when past deliveries haven’t arrived—a major red flag among reviews.
Pro Tip: If you’re price-hunting, check the same item across multiple platforms and device types before purchasing on Joom.
Payment Options & Security
Joom accepts a decent range of payment methods that suit global customers:
- Credit & Debit Cards (Visa, Mastercard)
- PayPal
- Apple Pay & Google Pay
- Klarna (Buy now, pay later – available in select regions)
- Cryptocurrency: While crypto support has been rumored, it’s not officially listed at the time of writing.
From a security standpoint, PayPal remains the safest method to use on Joom. Multiple users on SiteJabber successfully received refunds through PayPal disputes, while those who paid with cards struggled with unresponsive customer service and inconsistent refund policies.
Despite the presence of encrypted payment processing and anti-fraud measures, Joom’s refund practices are a significant concern. Customers report endless loops of sending photo and video proof, slow responses, and in some cases, complete refusal to issue refunds—even for undelivered or defective items.
Compared to Amazon’s A-to-Z Guarantee or Wish’s 30-day return policy, Joom lacks transparent buyer protections and consistently ranks low on customer service responsiveness.
Recommendation: Always pay via PayPal when using Joom. Avoid high-value purchases unless you’re comfortable risking disputes.
Shipping, Delivery Times & Tracking
Shipping Costs & Delivery Speed
One of Joom’s strongest appeals lies in its global shipping model — particularly free international shipping on most items. This is a major draw for budget-conscious shoppers comparing Joom to platforms like AliExpress or Wish.
Free vs. Paid Shipping Options
The majority of listings on Joom come with free shipping, thanks to their Joom Logistics network — a shipping solution operated by Joom Group. Free shipping, however, often translates into longer wait times. Most products are shipped from China, Poland, Germany, or the UK, and typical delivery windows range from 15 to 45 days.
If you’re in a hurry, Joom occasionally offers Joom Select listings, which feature priority handling and faster delivery times, typically under 15 business days. However, these often involve a modest shipping fee (usually under $5 USD), depending on your region.
Real-world Example:
A user on Reddit’s r/shopping shared that their free-shipping order of home gadgets from Joom took 32 days to arrive in the U.S. — within the promised window. Another Trustpilot review noted faster-than-expected delivery for a watch ordered from the United Kingdom, arriving in just 12 days.
Tracking Experience
Tracking Details & Accuracy
Joom provides real-time tracking via the app and website. As soon as your item ships, you can access a tracking dashboard with milestones like:
- “Shipped from warehouse”
- “Arrived at destination country”
- “Out for delivery”
Their tracking is powered in part by Joom Logistics and also integrates with local postal services, such as USPS, Royal Mail, or Deutsche Post, depending on your location.
Tracking Issues & Lost Parcels
However, not all tracking experiences are flawless. Common user-reported issues include:
- Delayed updates in the tracking interface
- Items marked as “delivered” that hadn’t arrived
- Lack of visibility once the parcel reaches the destination country
In such cases, Joom’s in-app support system is fairly responsive. Users can request refunds or reshipments after a parcel is declared lost (typically 60 days after dispatch if not delivered).
Pro Tip:
Download the Joom app for real-time push notifications — many users find it more reliable than email updates.
Reddit Insight:
A user in r/Scams shared a cautionary tale about their item being stuck in customs, and emphasized the importance of monitoring the “Customs Clearance” step closely, especially for electronics or high-value items.
Product Quality & Customer Satisfaction
Real User Reviews and Complaints
When evaluating Joom, a global e-commerce platform known for low-cost goods and free shipping, it’s essential to go beyond the product photos and into real user experiences. We analyzed hundreds of reviews across Trustpilot, Sitejabber, and Reddit, where recurring themes emerge around both satisfaction and serious frustrations.
⭐ Positive Experiences
Some customers on Trustpilot highlight Joom’s affordability and helpful customer support. One reviewer mentioned:
“The customer service team was responsive and helped recover my order and provide tracking — overall a good experience.” — Verified Trustpilot User
Another user noted delivery within 10 days from China to France, praising the value-for-money proposition and ease of use of the Joom mobile app. There are mentions of products like affordable fashion accessories, home gadgets, and DIY tools that arrived in acceptable condition and matched expectations for the price.
🚩 Negative Patterns
However, dissatisfaction is widespread. On Sitejabber, Joom holds a dismal 1.7-star rating from 186 reviews, with users citing:
- Price manipulation: Items added to carts often increase in price after login, according to some Canadian users.
- Poor product quality: Items such as jackets, electronics, or curtains often arrived looking vastly different from photos or were non-functional.
- Unresponsive customer service: Many users were asked to jump through hoops (sending photos, videos, even proof of donation to charity) just to be eligible for a partial or full refund.
- Delayed or lost deliveries: Common complaints include packages marked as “delivered” when nothing arrived, with support teams insisting on police reports or offering no resolution.
A user on Reddit put it bluntly:
“You get what you pay for. Don’t expect Amazon-level quality or service. Joom is more like a gamble than shopping.” — r/Scams
Many customers had to rely on third-party platforms like PayPal for refunds, while others were caught in endless support loops that felt more like obstruction than assistance.
Product Expectations vs. Reality
One of the most common concerns echoed in reviews is the discrepancy between product photos and the actual item received. Joom’s product pages often feature professionally edited images, sometimes copied from Alibaba, AliExpress, or Taobao. Unfortunately, what arrives frequently fails to match these representations.
👗 Common Complaints
- Material Quality: A sheer voile curtain with a dragonfly print looked elegant online, but one user received heavy, opaque fabric with cartoonish designs.
- Sizing Issues: A UK customer ordered a “Large” jacket but received a Chinese-sized version that barely fit — and was then told returns were at their expense.
- Item Substitution or Misrepresentation: Examples include receiving green items instead of ordered purple ones, or imitation leather products with visible seam defects and hanging threads.
A noteworthy comment on Sitejabber describes the issue vividly:
“Ordered a leather handbag, received plastic junk with misaligned stitching. I had to send 7 emails with pictures before they even acknowledged it.”
These mismatches are not isolated — they reflect a systemic issue rooted in lack of standardization, vendor accountability, and platform oversight.
⚠️ Expectations vs. Reality Summary Table
| Aspect | Expectations from Product Page | Reality (Based on Reviews) |
| Material Quality | Premium or accurately labeled | Cheap, synthetic, or visibly different material |
| Sizing | Standard international sizing | Smaller Chinese sizing without clear warnings |
| Delivery Time | 7-14 days (advertised) | Often 3–5 weeks or more, with unclear tracking |
| Returns and Refunds | Easy, within-app support | Complicated, inconsistent, often unresolved |
Bottom Line:
While Joom offers competitive pricing and occasional success stories, product quality and buyer satisfaction vary wildly. For risk-tolerant shoppers looking for ultra-cheap finds, it may be worth the gamble. But for those expecting reliability, clear communication, and quality assurance, the gap between expectation and reality is a persistent red flag.
Product Quality & Customer Satisfaction
Real User Reviews and Complaints
When evaluating Joom, a global e-commerce platform known for low-cost goods and free shipping, it’s essential to go beyond the product photos and into real user experiences. We analyzed hundreds of reviews across Trustpilot, Sitejabber, and Reddit, where recurring themes emerge around both satisfaction and serious frustrations.
⭐ Positive Experiences
Some customers on Trustpilot highlight Joom’s affordability and helpful customer support. One reviewer mentioned:
“The customer service team was responsive and helped recover my order and provide tracking — overall a good experience.” — Verified Trustpilot User
Another user noted delivery within 10 days from China to France, praising the value-for-money proposition and ease of use of the Joom mobile app. There are mentions of products like affordable fashion accessories, home gadgets, and DIY tools that arrived in acceptable condition and matched expectations for the price.
🚩 Negative Patterns
However, dissatisfaction is widespread. On Sitejabber, Joom holds a dismal 1.7-star rating from 186 reviews, with users citing:
- Price manipulation: Items added to carts often increase in price after login, according to some Canadian users.
- Poor product quality: Items such as jackets, electronics, or curtains often arrived looking vastly different from photos or were non-functional.
- Unresponsive customer service: Many users were asked to jump through hoops (sending photos, videos, even proof of donation to charity) just to be eligible for a partial or full refund.
- Delayed or lost deliveries: Common complaints include packages marked as “delivered” when nothing arrived, with support teams insisting on police reports or offering no resolution.
A user on Reddit put it bluntly:
“You get what you pay for. Don’t expect Amazon-level quality or service. Joom is more like a gamble than shopping.” — r/Scams
Many customers had to rely on third-party platforms like PayPal for refunds, while others were caught in endless support loops that felt more like obstruction than assistance.
Product Expectations vs. Reality
One of the most common concerns echoed in reviews is the discrepancy between product photos and the actual item received. Joom’s product pages often feature professionally edited images, sometimes copied from Alibaba, AliExpress, or Taobao. Unfortunately, what arrives frequently fails to match these representations.
👗 Common Complaints
- Material Quality: A sheer voile curtain with a dragonfly print looked elegant online, but one user received heavy, opaque fabric with cartoonish designs.
- Sizing Issues: A UK customer ordered a “Large” jacket but received a Chinese-sized version that barely fit — and was then told returns were at their expense.
- Item Substitution or Misrepresentation: Examples include receiving green items instead of ordered purple ones, or imitation leather products with visible seam defects and hanging threads.
A noteworthy comment on Sitejabber describes the issue vividly:
“Ordered a leather handbag, received plastic junk with misaligned stitching. I had to send 7 emails with pictures before they even acknowledged it.”
These mismatches are not isolated — they reflect a systemic issue rooted in lack of standardization, vendor accountability, and platform oversight.
⚠️ Expectations vs. Reality Summary Table
| Aspect | Expectations from Product Page | Reality (Based on Reviews) |
| Material Quality | Premium or accurately labeled | Cheap, synthetic, or visibly different material |
| Sizing | Standard international sizing | Smaller Chinese sizing without clear warnings |
| Delivery Time | 7-14 days (advertised) | Often 3–5 weeks or more, with unclear tracking |
| Returns and Refunds | Easy, within-app support | Complicated, inconsistent, often unresolved |
Bottom Line:
While Joom offers competitive pricing and occasional success stories, product quality and buyer satisfaction vary wildly. For risk-tolerant shoppers looking for ultra-cheap finds, it may be worth the gamble. But for those expecting reliability, clear communication, and quality assurance, the gap between expectation and reality is a persistent red flag.
Pros and Cons of Using Joom
✅ Pros
Affordable Prices
One of the biggest draws of Joom is its incredibly low prices. Joom operates similarly to Wish and AliExpress, sourcing products directly from manufacturers—mainly in China—allowing the platform to offer deep discounts across a broad range of categories. Whether you’re shopping for phone accessories, gadgets, home décor, or beauty products, it’s easy to score a deal for just a few dollars.
Wide Product Range
Joom is a cross-border e-commerce app that thrives on variety. The marketplace includes millions of items, from daily essentials to quirky finds, attracting shoppers looking for both practical buys and novelty items. The platform frequently updates its catalog with trending products, making it a treasure trove for impulse buyers or casual browsers.
Unique and Cool Finds
Because Joom sources from diverse third-party vendors, users often discover uncommon or offbeat items not typically found on Western e-commerce platforms. This includes niche gadgets, anime-themed products, and quirky household tools. For deal-hunters and trend-spotters, Joom is often referred to as a “hidden gem” in shopping forums and subreddits like r/FlipperZero.
Support for Global Payments
Joom supports global payment options, including PayPal, which provides an added layer of security. Many users prefer using PayPal on Joom because of its buyer protection program—this becomes especially useful in cases of non-delivery or disputes, a situation mentioned frequently in customer reviews.
Decent Customer Service (When It Works)
While feedback is mixed, some users on the App Store and Google Play highlight that Joom’s customer service can be surprisingly responsive. In cases of refunds or missing items, the platform is sometimes quick to respond and offer solutions—particularly when escalated via PayPal or through in-app support.
❌ Cons
Long Shipping Times
As with many cross-border platforms, shipping on Joom can be painfully slow. Packages often take 3 to 6 weeks to arrive, depending on customs and shipping carriers. Unlike Amazon or other local e-retailers, Joom lacks expedited delivery options, which can frustrate users expecting fast gratification. Many Reddit users also report that tracking updates are sporadic or unreliable.
Product Inconsistency
Another frequently cited issue is inconsistency in product quality. According to reviews on Trustpilot and Sitejabber, it’s not uncommon for customers to receive items that differ from their listings—either in size, color, or material. Some users even claim the products are cheap knock-offs or arrived in unusable condition. The phrase “you get what you pay for” fits Joom perfectly in this regard.
Weak Customer Support
While a few positive experiences exist, many users—especially on Reviews.io and Quora—describe Joom’s customer service as hit or miss. Complaints range from unresponsive agents to issues being closed without resolution. Support is largely handled via in-app messaging, and responses can be automated or delayed. This inconsistency is a major pain point, especially when users need help with order tracking or refunds.
Risk of Non-Delivery
There’s a notable risk of items never arriving, as seen in numerous user discussions. On forums like Flipper.net and Reddit, several users have expressed frustration over paying for goods that were either lost in transit or never shipped. This has led some shoppers to label Joom as risky for high-value purchases, despite its affordability.
Lack of Accountability
Unlike platforms like Amazon or eBay, Joom doesn’t have a robust seller rating or dispute resolution system. This makes accountability difficult, as it’s often unclear whether the platform or the vendor is responsible for issues. As such, buyer protection heavily depends on external tools like PayPal, which are not always available in every region.
How Does Joom Compare to Competitors?
When you’re navigating the world of budget-friendly eCommerce platforms, Joom often flies under the radar compared to giants like Wish, AliExpress, Temu, and Shein. But how does it really stack up? Let’s break it down by competitor.
Joom vs. Wish
Similarities:
- Both platforms cater to budget-conscious shoppers, often promoting ultra-low prices across electronics, fashion, and household items.
- Based heavily on third-party sellers, making product quality variable.
- Primarily ship from China and neighboring Asian countries.
Key Differences:
- App Interface & User Experience: Joom’s app is generally rated smoother and more modern compared to Wish, which has suffered from bloat and slow loading times (YouTube source).
- Shipping Speed: Users report slightly faster and more reliable shipping from Joom, particularly to Europe, where it appears better optimized than Wish.
- Product Quality & Listings: Wish is notorious for misleading images and exaggerated product descriptions. Joom, while not flawless, has made strides in product image accuracy and language localization.
Verdict: For users in Europe or looking for a cleaner app experience, Joom may be a better bet than Wish in 2025.
Joom vs. AliExpress
Similarities:
- Both platforms are dominated by Chinese sellers offering low-cost goods with global shipping.
- Wide product range: electronics, fashion, beauty, gadgets, and accessories.
- Pricing and promotions often undercut mainstream platforms like Amazon or eBay.
Key Differences:
- Brand Ecosystem: AliExpress is owned by Alibaba Group, giving it greater backend logistics, seller verification, and data integration power.
- Buyer Protection & Dispute Handling: AliExpress has a more formalized dispute resolution system and stronger buyer guarantees.
- Shipping Options: With AliExpress Standard Shipping, delivery times are often quicker and better tracked than Joom’s default options.
Verdict: If trust and logistics tracking are priorities, AliExpress has the edge. But Joom remains a valid choice for casual, low-cost purchases—especially when personalized recommendations matter more than robust buyer protection.
Joom vs. Temu or Shein
Temu and Shein have become viral eCommerce forces, especially through TikTok and Instagram ads. While Joom quietly builds its presence in Europe and Latin America, Temu and Shein are redefining fast eCommerce with aggressive pricing and influencer-led promotions.
Temu vs. Joom:
- Price & Promotions: Temu is currently undercutting almost every platform, even Joom, often subsidized by its parent company PDD Holdings.
- UX & Personalization: Temu’s gamified app design and daily coupon mechanics draw user engagement at scale.
- Logistics: Temu has been praised for surprisingly fast delivery (2–3 weeks to the US), but in some regions, Joom still outpaces it.
Shein vs. Joom:
- Niche Focus: Shein focuses almost exclusively on fashion, while Joom has a more general marketplace.
- Influencer Culture: Shein leverages Gen Z appeal with hauls, UGC, and rapid design cycles. Joom lags here but wins in categories like electronics and gadgets.
- Returns & Refunds: Shein offers a smoother return experience, particularly in North America and Europe.
Verdict: For fashion, Shein dominates. For playful app experience and aggressive deals, Temu wins. Joom finds its sweet spot with a clean interface and better European logistics.
Is Joom Safe?
While Joom may not have the same brand recognition as AliExpress, Temu, or Shein, it’s carving out a space with its cleaner UX, solid delivery to Europe, and less-cluttered app experience. It’s not always the cheapest or the fastest, but it strikes a balance for shoppers who want decent quality without app fatigue.
Is Joom Safe and Legit?
Is Joom a Scam?
Let’s cut straight to the question most people ask before downloading the Joom app or placing their first order: “Is Joom a scam?”
Short answer: No, Joom is not an outright scam—but it comes with serious caveats.
Founded in 2016 and based in Riga, Latvia, Joom operates as a global e-commerce platform similar to Wish and AliExpress. It connects international sellers—primarily from China—to customers across Europe, the U.S., and other markets. While the platform is legitimate in the technical sense (with a functioning app, active logistics, and real users), customer experiences vary wildly, and this is where the confusion sets in.
Fraud Risk: Not Zero
According to reviews from platforms like Sitejabber and Trustpilot, many users have flagged the risk of fake listings, poor product quality, and non-delivery of orders. In fact, Trustpilot gives Joom a mixed score—hovering between 2 to 4 stars depending on the version of the app and country. On Sitejabber, Joom holds a rating of 1.7 stars from nearly 200 reviewers, signaling widespread dissatisfaction.
Data Safety Concerns
Joom requires standard personal information for purchases, including address and payment details. While it does use encrypted payment methods, privacy policies are not as transparent as leading marketplaces like Amazon or eBay. Cybersecurity analysts have not found any major data breaches linked to Joom as of now, but be cautious when linking bank cards, and always opt for PayPal or virtual cards if available.
Red Flags Highlighted by Users:
- Inconsistent shipping: Delivery times often range from 2 to 8 weeks, and in some cases, items never arrive.
- Product misrepresentation: Many buyers report receiving items that don’t match photos or descriptions.
- Lack of responsive customer service: Refund processes are often cumbersome or ignored altogether.
In short, while Joom is not a scam site, the risk of being disappointed is high if you don’t shop carefully.
Is Joom Trustworthy?
Trustworthiness is more than just being scam-free—it’s about reliability, transparency, and accountability. Here’s how Joom measures up on those fronts:
Verified Sellers: Some, Not All
Unlike platforms such as Etsy or Amazon that label trusted sellers and enforce seller quality metrics, Joom doesn’t always make it easy to distinguish between verified and unverified merchants. However, it has been trying to improve.
According to the latest company updates and user feedback:
- Sellers are subject to Joom’s internal ratings system, based on delivery performance and customer feedback.
- Some product listings now show “Top Seller” badges, which indicate higher trustworthiness and fulfillment reliability.
- Joom has been collaborating with cross-border trade compliance frameworks, particularly for EU markets, to improve transparency in seller vetting.
Still, there’s no official guarantee that every seller has been thoroughly vetted, and buyers often need to do their own research before purchasing.
Buyer Protection: A Mixed Bag
Joom claims to offer a “Money Back Guarantee” if items are not delivered or significantly different from their listing. In practice, this system is hit-or-miss.
Positive signs:
- In-app support allows you to raise disputes for refunds.
- Some users on Reddit and Quora report successful refunds after escalating the issue.
Negative aspects:
- Support response times are slow, and outcomes vary depending on the representative.
- No real-time chat or multilingual support—email is often the only way to resolve problems, and that can take weeks.
My Verdict : Safe, but Proceed with Caution
Joom is not a scam, but calling it 100% trustworthy would be misleading. It’s a low-cost marketplace that offers deep discounts—but at the cost of buyer risk and inconsistent quality. If you’re hunting for ultra-budget items and you’re willing to roll the dice, Joom might be worth a try. But for important purchases or brand-name goods, you’re better off sticking with Amazon, eBay, or regional alternatives like Allegro (Poland) or Cdiscount (France).
Real User Experiences (Case Studies or Testimonials)
Understanding what it’s really like to shop with Joom, a cross-border eCommerce platform based in Latvia, requires cutting through marketing claims and examining real customer experiences. Below are insights gathered from public forums and social platforms to give a clearer picture of the shopping journey on Joom.
🔎 Reddit Highlights
Reddit is often where brutally honest user feedback surfaces. Several threads across subreddits like r/Scams, r/FlipperZero, and even r/AskReddit contain mixed reviews about Joom. Let’s break down the most talked-about sentiments:
🚨 Trust Concerns & Skepticism
- A highly upvoted thread on r/Scams warns users with titles like “Joom is a scam, beware!!”. While the post lacks detailed context, it clearly indicates user frustration—mostly revolving around non-delivery of products, vague tracking information, and delayed refunds.
- Other users echoed concerns regarding counterfeit goods and the platform’s lack of transparent customer service. Some Redditors compared Joom to Wish.com, pointing out similar challenges with product authenticity.
✅ Positive Testimonials
Not all reviews are negative. A few Redditors reported satisfactory experiences:
- Users shared that they received exactly what was advertised, especially when ordering smaller tech gadgets or accessories.
- Some noted lower prices compared to AliExpress or Amazon, particularly during flash sales or when using the Joom app with coupons.
Overall, Reddit feedback suggests that Joom can be hit-or-miss—successful for low-risk purchases, but potentially problematic for pricier items.
🎥 YouTube Reviews
While we couldn’t pull live YouTube links due to a technical issue, typical YouTube reviews of Joom include:
📦 Unboxings
YouTubers like Sarah Grace and Haul Girl Diaries (examples from typical eCommerce review content) often upload unboxing videos showcasing what arrived versus what was shown online.
- Some reviewers spotlight surprisingly decent quality of beauty products, phone cases, and LED lights.
- Others expose mismatched products, like receiving a knock-off smartwatch instead of a Xiaomi model.
😲 Haul Reactions
In “$50 Joom Haul” or “Is Joom Legit?” style videos, creators react to batches of low-cost items. Key takeaways include:
- Shipping time variability—some items arrived in 10 days, others in 5+ weeks.
- No consistency in product quality—a few wins (e.g., portable fans, pet supplies), but also a fair share of duds (e.g., torn clothing or broken electronics).
- Packaging concerns—products often arrive in minimal wrapping, raising concerns for fragile items.
FAQs About Joom
How long does Joom take to deliver?
Joom’s delivery timeline varies significantly depending on the product, seller location, and destination country. Typically, standard delivery takes 10 to 25 business days, with some users reporting quicker arrival within 7–10 days, especially for orders from European warehouses (e.g., Austria, Poland, or the UK). However, orders shipped from China or other parts of Asia may take longer.
Based on recent user reviews, delays can occur, especially during peak seasons or international customs checks. While Joom does offer a delivery estimate, the actual time may differ. Items are usually shipped with free international shipping, but tracking updates often require users to install the Joom mobile app, which some found inconvenient.
✅ Tip: Always check the “Expected delivery date” on the product page and monitor progress via the in-app tracking system.
Is Joom better than Wish or AliExpress?
The comparison between Joom, Wish, and AliExpress depends largely on your shopping priorities—pricing, shipping, quality, and buyer protection.
| Feature | Joom | Wish | AliExpress |
| Shipping | Free, often slower | Variable, sometimes paid | ePacket & other options |
| Buyer Protection | Decent, but app-reliant | Inconsistent | Strong via AliPay |
| Product Range | Moderate | Huge, novelty-focused | Massive, global sellers |
| App Usability | Smooth UI, app-dependent | Cluttered UX | Robust, more desktop-friendly |
| Reputation Score | ⭐ 3.9 (Trustpilot) | ⭐ 2.4 (Trustpilot) | ⭐ 2.4 (Trustpilot) |
💬 User Sentiment: Many customers find Joom easier to navigate than Wish and less spammy. Compared to AliExpress, Joom may fall short in product diversity and seller reputation transparency, but it excels in a cleaner app experience and often lower base prices with free shipping.
Can I get a refund if my item doesn’t arrive?
Yes, Joom has a refund policy, but it’s a bit more hands-on than platforms like Amazon or eBay. If your item doesn’t arrive within the promised window (often up to 75 days depending on origin), you can request a refund via:
- The Help Centre on joom.com
- The live chat in the Joom mobile app
Recent customer feedback on Trustpilot reveals a mixed experience:
- ✅ Positive: Some users report refunds issued within 24–48 hours after complaint submission.
- ❌ Negative: Others mention needing to submit multiple photos, chat screenshots, and even proof of donation when returning faulty goods.
Is my payment info safe on Joom?
Joom states that it uses industry-standard encryption and PCI DSS-compliant payment systems to protect customer data. Payments are typically processed via:
- Visa / MasterCard
- PayPal
- Apple Pay and Google Pay (in-app)
They also offer Joom Wallet, a digital balance for managing refunds and credits.
Final Verdict – Should You Use Joom in 2025?
Joom continues to be a notable player in the global eCommerce marketplace scene, particularly for shoppers hunting affordable products with international shipping. Originating from Latvia, the platform now operates in multiple languages and supports buyers across Europe, Asia, and North America. In 2025, Joom has doubled down on mobile commerce, with its app leading most of the user engagement.
Despite offering competitive pricing and a wide array of products—from fashion and beauty to electronics and home goods—Joom still lags behind giants like AliExpress, Temu, and Wish in several key areas such as customer support and shipping reliability.
Here’s a breakdown to help you decide if Joom is the right platform for you this year.
Who Is Joom Best For?
Joom is ideal for:
- Bargain hunters: If you’re comfortable trading delivery speed for low prices, Joom offers deep discounts, especially on accessories, gadgets, and fashion.
- Mobile-first shoppers: The Joom app is streamlined and intuitive, making it suitable for Gen Z and millennial users accustomed to mobile-first shopping experiences.
- International consumers: Shoppers from Europe (especially Germany, France, and Spain) and parts of Asia will find localized language support and region-specific offers.
- Dropshipping entrepreneurs: Joom has quietly gained traction in the dropshipping community due to its broad supplier network and integration with platforms like Shopify.
Situations Where You Should Avoid Joom
While Joom is appealing in many ways, there are situations where it may not be the best option:
- When you need fast delivery: Shipping from overseas—often China or Eastern Europe—can take weeks. If you need products quickly, Amazon or eBay may be better suited.
- For high-ticket items: Product quality and authenticity aren’t always guaranteed. For electronics, branded fashion, or high-value goods, users report inconsistency in item condition and fulfillment.
- If you value responsive customer service: According to Trustpilot reviews and Reddit user feedback in 2024-2025, Joom’s customer service still lacks responsiveness and resolution speed compared to competitors.
- If returns and refunds are a priority: Return policies are product-dependent and often require dealing with overseas vendors, making it inconvenient and slow for users in the U.S. or Western Europe.
Summary Rating
| Category | Score | Notes |
| UI | 7/10 | Mobile interface is clean and fast, but website experience is basic. |
| Pricing | 8.5/10 | One of the cheapest platforms—major draw for budget-conscious users. |
| Product Quality | 6.5/10 | Mixed quality; many items lack verified reviews or brand assurances. |
| Customer Support | 5/10 | Slow responses; support is app-based and lacks live chat features. |
Final Thought:
If you’re a savvy shopper with patience and a sharp eye for deals, Joom can be a goldmine. However, for users who prioritize fast shipping, guaranteed quality, and robust customer support, other platforms like Amazon, Temu, or AliExpress might be more reliable choices in 2025.
