Introduction: What Is Especially Yours?
Especially Yours is a specialized fashion and beauty brand best known for its wide range of wigs and hair solutions tailored specifically for African American women. More than just a wig retailer, Especially Yours offers a culturally resonant blend of beauty, fashion, and self-expression—serving a powerful identity niche often underserved in mainstream markets.
From synthetic styles to human hair units, from glam-ready wigs to everyday essentials, Especially Yours blends fashion-forward design with deep cultural awareness. With roots stretching back decades, the brand has become a trusted destination for stylish wigs, hairpieces, headbands, and African American clothing such as church suits, choir robes, and fashion hats.
Company Background & History
Especially Yours operates under the umbrella of Wigs.com Group, which also owns Paula Young®, Wig.com, and Hairuwear®—some of the largest players in the wig and hairpiece industry. Established with a focus on celebrating beauty in diversity, the brand’s mission has always revolved around empowering Black women with style choices that reflect their unique identity and lifestyle.
Although the precise founding year is not prominently stated on their website, the brand has evolved over multiple decades, developing a loyal customer base by emphasizing affordability, accessibility, and cultural authenticity.
Over the years, Especially Yours has expanded its product portfolio to include:
- Synthetic and human hair wigs
- Clip-ins and falls
- Church fashion and choir attire
- Accessories like hats, turbans, and headbands
Their dedication to offering inclusive and stylish options makes them a staple in the African American beauty and fashion space.
Who They Cater To (Target Audience)
Especially Yours primarily caters to Black women, particularly those seeking:
- Wig styles that suit Afro-textured hair and facial features
- Options for both daily wear and special occasions like church events, weddings, and professional settings
- Mature and older women looking for sophisticated, elegant styles
- Budget-conscious consumers seeking quality wigs at affordable prices
- Faith-based communities, including churchgoers who seek fashionable choir robes and hats
Their catalog speaks directly to cultural values and aesthetic preferences often overlooked in general beauty markets. In fact, their fashion offerings (e.g., church suits and Sunday hats) resonate deeply with African American traditions around church attire and communal elegance.
Why People Consider Especially Yours for Wigs
There are several reasons why Especially Yours stands out among wig retailers, particularly for African American women:
1. Cultural Relevance and Inclusivity
While many wig brands cater broadly, Especially Yours intentionally designs for African American hair types, skin tones, and lifestyle needs. The brand features textures like kinky, coily, and relaxed hair, with color options that match a variety of melanated skin tones—something not commonly found in generic wig lines.
2. Product Diversity
Their extensive catalog includes:
- Short, curly, and layered wigs
- Synthetic options for everyday wear
- Premium human hair for natural looks
- Lace front and monofilament caps for a realistic hairline
- Clip-in ponytails and fashion headbands
This allows customers to explore versatile styles for different occasions without switching brands.
3. Affordability with Style
Wigs can be expensive, but Especially Yours offers discounts, bundle deals, and a dedicated coupon section, making stylish hair accessible. Their price point appeals to a middle-market demographic that wants both fashion and function.
4. Fashion Beyond Hair
Unlike most wig companies, Especially Yours also delves into clothing and accessories, curating fashion looks for full head-to-toe transformations. Their hats, robes, and dresses are especially popular among women looking for coordinated church outfits.
5. Trust and Longevity
Customer loyalty is bolstered by years of consistent service, accessible catalog mailings, and a reliable return policy. The brand has gained mentions in forums, product reviews, and African American lifestyle blogs like MadameNoire, NaturallyCurly, and CurlyNikki.
Product Range Overview
Especially Yours is a specialized beauty and fashion brand catering to African American women, offering an extensive selection of wigs, hairpieces, hats, and headwear tailored for everyday elegance and special occasions. Whether you’re looking for a new everyday look, something bold for a church event, or simply seeking comfort during hair loss, the brand offers a thoughtfully curated catalog that blends style with accessibility.
Wig Types Offered (Synthetic, Human Hair, Lace Front, etc.)
Especially Yours features a diverse range of wig types designed to match different styling preferences, wearability, and budgets. These include:
- Synthetic Wigs: Affordable, low-maintenance, and available in a wide array of pre-styled looks. Especially Yours offers heat-resistant synthetic fibers in popular collections like Sensational Style and Vivica A. Fox™ Hair Collection.
- Human Hair Wigs: Ideal for those seeking the most natural look and feel. These wigs allow for heat styling, coloring, and longer-term wear. Especially Yours carries Remy and 100% human hair options in various textures such as yaki, curly, and silky straight.
- Lace Front Wigs: These are designed with a lace front cap for a natural-looking hairline and versatile styling. The brand offers both synthetic and human hair lace front units, including glueless designs for easy daily wear.
- Monofilament and Capless Wigs: Especially Yours incorporates breathable caps and monofilament tops in select styles to enhance comfort and realism, ideal for women undergoing medical hair loss.
Categories: Wigs, Hairpieces, Hats & Headwear
The brand organizes its product offerings into accessible categories to cater to diverse needs:
- Wigs: Full cap, half wigs, drawstring ponytails, wiglets, and headband wigs, available in short, medium, and long lengths. Options span afro-textured curls, sleek bobs, and voluminous layers.
- Hairpieces & Add-ons: Clip-ins, bun wraps, falls, and braided hairpieces help enhance volume or create updos in seconds.
- Hats & Headwear: A standout selection of church hats, turbans, fashion caps, and chemo-friendly headwraps reflect Especially Yours’ deep cultural understanding and fashion-forward sensibility.
- Fashion Accessories: Coordinated earrings, scarves, and fashion jewelry make it easy to complete the look.
Notable Subcategories:
- Church Suits & Choir Robes
- Fashionable Hair Loss Solutions
- Matching Apparel Sets
Styles and Color Customization Options
Style versatility is a signature strength of Especially Yours. Customers can filter wigs by:
- Style Type: Bob, pixie, shag, afro, spiral curls, layered, asymmetrical.
- Texture: Kinky, coily, relaxed straight, beach waves, or roller-set curls.
- Length: From ultra-short cropped looks to 24” long glamorous waves.
- Cap Size & Construction: Petite, average, and large sizes are available, including adjustable straps and combs for secure fit.
Color Options:
Especially Yours offers over 30+ color blends including:
- Natural tones (1B, 2, 4)
- Ombre shades (e.g., OM2730, DRFF2/GingerBrown)
- Fashion hues (blues, burgundy, copper reds)
- Gray blends for mature styles (e.g., Salt & Pepper Mix, Silver Stone)
Their Virtual Wig Try-On Tool and Color Swatch Gallery help users visualize styles before purchase, enhancing user confidence and satisfaction.
How Easy It Is to Browse & Shop
The Especially Yours website is structured for intuitive browsing, with filters for:
- Hair length, texture, fiber type, cap construction, and color.
- Occasion-based shopping (e.g., Church, Everyday, Special Events).
- A dedicated “What’s New” and “Best Sellers” section to highlight trending items.
Additional User-Friendly Features:
- Wig Buying Guide for first-time buyers.
- Video Tutorials and model photos across skin tones.
- Coupon & Deal Section offering discounts up to 50%.
- Style Quiz to recommend wigs based on personality and lifestyle.
Secure checkout, payment plans via Afterpay, and regular sales promotions make shopping both accessible and affordable for their diverse customer base.
Quality & Real-Life Wear Experience
When it comes to finding wigs that combine beauty, comfort, and long-lasting quality, Especially Yours® has built a reputation among African American women for offering stylish, affordable hair solutions — but how do these wigs really perform in real-life use? Below, we explore critical aspects like material feel, construction, and wear experience — backed by real customer insights.
Material Feel – Synthetic vs. Human Hair
Especially Yours provides a wide selection of synthetic wigs and human hair options, catering to various style needs and budgets.
- Synthetic Wigs from Especially Yours are often pre-styled with heat-friendly fibers, like Kanekalon® or Futura®, allowing light styling while retaining their original texture. These fibers are particularly well-suited for maintaining curls and waves in options like the Sassy Curl Wig or the Sundown Wig. Synthetic units are praised for their low maintenance and budget-friendliness, but some customers report they can feel “less breathable” over time during hot months.
- Human Hair Wigs — such as those in the Especially Yours Luxe Collection — offer a more natural movement and touch. Units like the Pure Honey Wig use 100% Remy human hair, delivering softness, natural luster, and longevity, especially when cared for properly with sulfate-free hair care products. Human hair wigs also allow for heat styling and washing flexibility, making them ideal for those who wear wigs daily or want long-term versatility.
Cap Construction & Comfort
Cap construction directly affects comfort and wearability. Especially Yours offers different cap types designed for everyday wear:
- Basic caps (found in many of their synthetic wigs) are lightweight and often include adjustable straps, open wefting, and permatease for volume. These are ideal for occasional or fashion use.
- Monofilament tops, available in select premium units, mimic natural scalp appearance, allowing for parting versatility.
- Lace front wigs (e.g., Lovely Lace Front Wig) feature a sheer lace along the hairline, creating a seamless blend. Some customers note that the lace is medium-thick, which works well for durability but may require minor customization for a flawless melt.
- Comfort-enhancing features like silicone tabs, cool cap linings, and stretch mesh caps are included in some of their higher-end styles, helping reduce friction and improve breathability.
đź’ˇ Pro Tip: If you’re wearing wigs for long hours (e.g., for work or church services), look for models labeled “Cool Comfort Cap” or “Breathable Mesh” to avoid scalp irritation.
Durability, Shedding, and Tangle Issues
Like most wigs, longevity depends on use and maintenance. Based on verified customer reviews on platforms like SiteJabber, Trustpilot, and the Especially Yours Facebook page:
- Synthetic wigs typically last 2–4 months with moderate use. They may tangle more quickly at the nape and ends, especially with curly styles like the Tamra Wig. Brushing with a wide-tooth comb and storing on a wig stand extends their life.
- Human hair units, when maintained properly, can last up to a year or more. Issues like shedding are minimal in high-quality Remy wigs but may still occur at stress points like the crown or parting line.
- Users often mention that tight curls and layered cuts are more prone to tangling, so detangling sprays (like ORS Olive Oil Wig Spray) and gentle comb-outs are recommended.
🔎 Key Insight: Compared to brands like Bobbi Boss or Motown Tress, Especially Yours wigs are praised for their budget-friendly durability, especially for customers looking to rotate 2–3 styles regularly.
Real Customer Photos & Testimonials
Especially Yours showcases dozens of real customer submissions on their product pages and social platforms. These offer a genuine glimpse into real-life wear across age groups and skin tones:
- 💬 “I wore the Sundown Wig to my daughter’s graduation and got so many compliments — people couldn’t believe it was synthetic!” – Janice H., GA
- 📸 On Instagram (@especiallyyourswigs), customers frequently tag their looks with #EspeciallyYoursStyle, offering full views of lace fronts, cap fitting, and color blends in natural light.
- 🌟 Facebook reviews often include before-and-after transformations. One customer praised the Cecilia Wig for holding its curls even after three weeks of regular wear.
Many reviewers appreciate the color variety — including shades like Honey Blonde HL613, Soft Copper, and Off-Black (1B) — for matching undertones and melanin-rich complexions without harsh contrast.
Pricing & Value for Money
Especially Yours has carved out a niche in providing stylish, affordable wigs and fashion essentials specifically for African American women. Whether you’re shopping for a glamorous synthetic wig, a natural-looking human hair unit, or elegant church attire, the brand promises exceptional value across a wide pricing spectrum. Let’s explore how their pricing model stacks up and what you really get for your money.
Price Ranges Across Categories
Especially Yours offers a diverse product catalog, with price points tailored to suit different budgets and styling preferences. Here’s a breakdown of what you can expect:
| Category | Starting Price | Typical Range | Premium Range |
| Synthetic Wigs | $29.99 | $29.99 – $89.99 | Up to $129.99 |
| Human Hair Wigs | $69.99 | $89.99 – $159.99 | Premium styles at $199+ |
| Hairpieces & Clip-Ins | $19.99 | $19.99 – $49.99 | |
| Church Suits & Dresses | $49.99 | $69.99 – $129.99 | Designer sets up to $199 |
| Hats & Accessories | $14.99 | $14.99 – $39.99 | |
| Clearance Outlet | As low as $9.99 | Varies – Deep Discounts |
Notable Brands & Collections:
- Especially Yours® Signature Collection
- Diahann Carroll™ Wigs
- KASHA™ Brand Apparel
- Patsy Wigs Collection
These collections feature well-known names and tailored designs that cater specifically to the texture, needs, and preferences of African American hair and fashion aesthetics.
Are Budget Wigs Actually Good?
Yes — and here’s why.
Especially Yours has earned a loyal following among women who want style without breaking the bank. Their budget wigs, particularly in the synthetic fiber category, are surprisingly high in quality. These wigs are:
- Heat-friendly (select models up to 350°F)
- Lightweight & breathable — great for everyday use
- Available in 50+ colors, including grays and specialty tones like F1B/30, TT4/613, and 2T/27
While budget wigs won’t typically feature the same longevity or ultra-natural textures of premium human hair wigs, customers frequently praise their realistic appearance, comfortable cap construction, and ready-to-wear convenience.
In fact, reviews often highlight these wigs as ideal for quick changes, special occasions, and protective styling, making them a smart investment for anyone looking to extend the life of their natural hair.
🗣️ Customer Review Highlight:
“I bought the Geneva wig for $39.99 and wore it to a family wedding. People thought I got a professional sew-in!”
Discounts, Promotions & Catalog Coupons
Especially Yours is known for frequent promotions and exclusive catalog coupons that dramatically improve the cost-to-value ratio. Here’s how to stay in the loop:
- Sign Up for Emails: Get instant access to exclusive discount codes, plus free shipping offers.
- Coupon Page: The Especially Yours Coupons page is regularly updated with seasonal sales, including:
- Buy One, Get One 50% Off
- $20 Off Orders Over $75
- Flash Sales up to 70% off
- Buy One, Get One 50% Off
- Catalog Promotions: Especially Yours continues the tradition of catalog shopping with QR codes and quick-shop numbers. Inside, you’ll find unique promo codes not advertised on the site.
- Clearance Deals: The “Everything Must Go” outlet often features wigs under $20 and apparel priced below cost — a treasure trove for savvy shoppers.
🎯 Tip: Check the Platinum Plus program FAQs — it includes loyalty perks and exclusive pre-sales for repeat customers.
Shipping, Delivery & Unboxing Experience
Delivery Timeframes (Domestic/International)
Especially Yours typically processes and ships orders within 1–2 business days for in-stock items. For domestic U.S. orders, Standard Shipping generally arrives within 7–10 business days, while Express Shipping options (like 2-Day or Overnight) are available for an additional cost. Delivery carriers often include USPS, UPS, and FedEx, depending on the shipping method selected and location.
For international customers, Especially Yours offers global delivery to select countries, with average shipping times ranging between 10–21 business days. Customs processing times may vary depending on your country’s regulations.
📦 Tip: Tracking numbers are emailed once your order ships. Always check your spam folder if you don’t receive one within 48 hours.
Packaging Quality
One of the standout aspects of ordering from Especially Yours is their attention to secure, presentation-focused packaging. Items are typically packed in branded boxes or sleek wig cartons with clear labeling and protective inner wrappings. Wigs often arrive in form-fitted mesh covers, keeping the strands intact and tangle-free, while clothing is folded neatly in tissue-lined polybags.
Especially Yours has also improved its sustainability efforts, with newer shipments incorporating recyclable materials and minimal plastic packaging where possible.
🌱 Eco Insight: More customers are praising Especially Yours for reducing packaging waste — a welcomed move in beauty eCommerce.
First Impressions Out of the Box
Customers frequently highlight the “wow factor” when opening their Especially Yours orders. Wigs come pre-styled and ready-to-wear, with labels such as Vivica A. Fox Hair Collection, Paula Young, or Especially Yours Originals prominently featured. Each product often includes a style card or usage tip sheet, enhancing the unboxing experience with a personalized feel.
For clothing items like church suits, choir robes, or statement hats, the rich colors and fine detailing instantly grab attention. No chemical smell, no crushed fabric — just clean, wearable fashion straight from the box.
Customer Support & Return Policy
How Easy Is It to Contact Support?
Reaching out to Especially Yours customer support can be described as a mixed bag, depending on the customer’s situation. The company offers traditional support channels via phone and email, but many users have reported long wait times and a lack of responsiveness. Especially Yours does not currently offer live chat or social media-based support, which can feel outdated in comparison to more modern eCommerce standards.
Customers have mentioned being placed on hold for 30 to 45 minutes on average, with some needing to speak to multiple representatives just to place or follow up on an order. According to reviews on Trustpilot, poor communication and difficulty reaching supervisors are common pain points. One review noted that even after several calls, the representative could not speak fluent English and the issue remained unresolved.
Return Process & Refund Satisfaction
Especially Yours has a strict and often criticized return policy. Although returns are accepted, they come with several caveats that leave many customers dissatisfied:
- Shipping Fees: Customers must often pay out-of-pocket for return shipping, even if the mistake was on the company’s end (e.g., wrong or damaged item sent).
- Refund Method: Instead of issuing refunds to the original payment method, the company frequently offers store credit, which many reviewers argue is unjust, especially when the product was defective.
- Time Delays: Numerous complaints mention delayed refunds, with processing taking 10 to 14 business days or more, often without status updates unless the customer follows up multiple times.
There have also been incidents where items were marked “final sale” without clear notice at purchase, making them non-returnable regardless of quality or sizing issues. Cases of receiving used wigs, damaged clothing, or items that don’t match catalog descriptions are not uncommon.
Customers have also raised issues with deferred billing, alleging that Even when promo codes were applied properly, billing errors led to unwanted charges. This has amplified customer frustration during the return and refund process.
BBB, SiteJabber & Trustpilot Complaints Overview
Trustpilot
On Trustpilot, Especially Yours currently holds a “Bad” rating of 1.3 out of 5, based on hundreds of reviews. Recurring themes include:
- Poor customer service
- Shipping issues
- Non-transparent return policies
- Inferior product quality compared to catalog representations
A notable review from June 2025 mentioned a situation where the order never arrived, and only one item was available for reshipment despite the customer ordering several. The refund process involved unnecessary hurdles like supervisor approval, without timely resolution.
BBB (Better Business Bureau)
While Especially Yours is not BBB accredited, the company has received dozens of complaints in the last 12 months. The majority relate to issues with returns, billing errors, and lack of follow-up from the customer service team. Several users also cited problems with unauthorized charges, especially involving Easy Pay (deferred payment) arrangements.
SiteJabber
On SiteJabber, the sentiment is similarly negative. Key themes include:
- Inconsistent sizing
- High return costs
- Unclear promotional terms
- Inaccessible support team
Customers frequently advise first-time shoppers to proceed with caution, or to avoid the site entirely due to its non-consumer-friendly practices.
Especially Yours vs. Other Wig Brands
Especially Yours is a niche brand catering specifically to African American women, offering a curated line of synthetic and human hair wigs, extensions, and fashion accessories. But how does it stack up against other top sellers in the wig industry? Let’s explore how Especially Yours compares to other major wig retailers like Divatress, Wigs.com, and Amazon wig sellers.
Especially Yours vs. Divatress
Divatress was once a popular online beauty supply store known for its wide selection of wigs, weaves, and hair care products geared toward women of color. It featured popular brands like Outre, Bobbi Boss, and Freetress, often winning over budget-conscious buyers with its frequent promotions and bundles.
However, Divatress permanently closed in 2024, creating a void in the Black beauty retail space. This leaves Especially Yours in a stronger position for consumers seeking:
- Wigs tailored for African American textures and styles
- Fashion-forward collections such as curly, Afro-centric, and lace-front wigs
- A holistic shopping experience with clothing, hats, and accessories for occasions like church or formal events
🟢 Especially Yours fills the cultural and style-focused gap left by Divatress’s closure.
Especially Yours vs. Wigs.com
Wigs.com is one of the largest online wig retailers, offering premium brands such as:
- Jon Renau
- Raquel Welch
- Ellen Wille
- Envy Wigs
The platform emphasizes premium craftsmanship, providing:
- Hand-tied lace front wigs
- Human hair/synthetic blends
- Color-accurate visuals using their proprietary TruColor system
- Educational content via their “Wigapedia”
By comparison, Especially Yours stands out for its affordable, style-centric offerings for Black women. However, it may fall short when compared to Wigs.com’s:
- Higher-end wig cap constructions (like monofilament tops and 100% hand-tied bases)
- Luxury-grade human hair quality
- Broader brand portfolio
🎯 Choose Especially Yours for affordability and cultural alignment. Opt for Wigs.com if you want luxury and personalized consultation.
Especially Yours vs. Amazon Wig Sellers
Amazon offers virtually every wig style imaginable, including:
- No-brand budget wigs from Sheenreal, AISI Queen, and MapofBeauty
- Name-brand wigs like Sensationnel and Outre
- Fast Prime delivery and flexible returns
However, shopping on Amazon can be hit-or-miss. Common pitfalls include:
- Inconsistent quality across vendors
- Photos that don’t match actual product delivery
- Limited customer service related to wigs
Especially Yours, while lacking the rapid shipping of Amazon Prime, provides:
- Curated quality control
- Wigs designed specifically for Black women, not generalized “one-size-fits-all” wigs
- Aesthetic focus on beauty, faith, and heritage
⚖️ Amazon is good for convenience, but Especially Yours delivers cultural relevance and product focus.
Where It Excels & Where It Falls Short
đź’Ž Where Especially Yours Excels
- Cultural Relevance: Wigs and fashion accessories are designed with Black women in mind, featuring Afro-centric textures and styles.
- Affordability: With styles under $100, it’s budget-friendly without compromising on trendiness.
- Diversity in Offerings: Especially Yours isn’t just about wigs—it also includes fashion lines like choir robes, church suits, and matching accessories.
- Inclusive Imagery: Product visuals reflect the brand’s target audience authentically.
⚠️ Where It Falls Short
- Cap Construction: Less emphasis on monofilament or hand-tied wigs compared to competitors like Wigs.com.
- Limited Premium Options: No luxury-grade Remy human hair wigs or custom-fit pieces.
- Customer Experience: No virtual consultations or advanced filtering compared to premium platforms.
- Shipping Speed: Delivery may lag behind Amazon’s same-day or two-day shipping.
Final Verdict
Especially Yours stands as a culturally specific, affordable, and style-savvy brand best suited for African American women who want convenience, style, and community-focused offerings. While it may not match the luxury or tech support of Wigs.com or the expedience of Amazon, it shines where it counts most: identity, affordability, and aesthetic.
Pros and Cons Summary
Especially Yours is a well-known online retailer specializing in African American wigs, church suits, choir robes, and fashion-forward accessories. While it caters to a niche and historically underserved audience with unique style offerings, customer experiences paint a mixed picture.
Top 5 Pros from Customer Reviews
Despite numerous complaints, some customers have highlighted positives worth mentioning:
1. Diverse Product Range Tailored to Black Women
Especially Yours offers a curated range of products like African American wigs, synthetic and human hair wigs, church suits, hats, and fashion accessories. The brand appeals strongly to fashion-forward Black women looking for culturally specific designs.
2. Style Variety in Wigs
Customers praised Especially Yours’ extensive wig catalog. Options like the Sidora Short Curly Wig and Bernadette Synthetic Wig are popular for their texture and fit when received as expected. These products are often seen as ideal for events, church functions, or daily use.
3. Fast Initial Shipping
Some users have reported fast initial delivery via FedEx, noting that orders typically arrive within a week, especially for standard wigs and in-stock items.
4. Seasonal Discounts and Promo Codes
The brand regularly publishes offers, including 25% off promo codes and seasonal sales, particularly on suits and wig bundles. This makes them competitively priced compared to retailers like Paula Young, Wigsis, or UNice Hair.
5. Decades of Niche Market Presence
Especially Yours has been a go-to brand since the 1990s. Long-term buyers often return for their classic church attire or bold hat collections, especially around holidays like Easter or Mother’s Day.
Top 5 Common Complaints
Most of the brand’s current reputation issues stem from poor customer service and post-purchase problems. Based on a 1.3-star Trustpilot rating, here are the most cited complaints:
1. Customer Service Failures
From language barriers to unresolved disputes, customer service is frequently described as unresponsive or outright rude. Several users report being hung up on during calls or ignored after submitting complaints.
2. Shipping & Refund Issues
Many reviewers state they never received their orders, or received incomplete or incorrect shipments. Refunds are slow or denied, and some buyers report having to pay for return shipping, even for incorrect items.
3. Inconsistent Product Quality
There are numerous complaints about receiving used wigs, poorly stitched clothing, and items that don’t match catalog images. For example, customers received matted wigs or dresses with missing feathers or ripped sleeves.
4. Deferred Billing Deception
Customers who used deferred billing were often charged immediately. Even after using promo codes correctly, many were told the codes didn’t apply, resulting in unexpected charges.
5. Unfair Return and Exchange Policies
Even loyal buyers expressed frustration with limited exchange options, merchandise-only credit, and high return shipping fees (often $30+). Items marked as “Final Sale” left no room for mistakes, even when the item was defective.
What to Consider Before Buying
Before you place an order with Especially Yours, here are some key factors to keep in mind:
âś… Verify Return Policy in Detail
If sizing or satisfaction is a concern, understand that returns are rarely hassle-free. You’re often responsible for return postage, and most returns only yield merchandise credit, not cash refunds.
âś… Use Secure Payment Options
Given the frequent billing complaints, opt for credit cards with buyer protection. Avoid debit cards or third-party layaway services unless you’re certain about the purchase.
âś… Check Trustpilot or Sitejabber Reviews
Review especially recent feedback on platforms like Trustpilot, where real-time customer sentiment can give you the clearest picture. Many 2025 reviews still highlight systemic issues.
âś… Order Well in Advance
If you’re shopping for a special occasion (e.g., Easter service, wedding), order weeks in advance. Delays or incorrect shipments can derail your plans.
âś… Know Your Measurements
The clothing sizes on Especially Yours can be inconsistent. A size 18 in one dress may fit like a 14 in another. Read reviews on specific items or contact customer service for guidance.
Especially Yours FAQs
Is Especially Yours Legit?
Yes, Especially Yours is a legitimate and longstanding brand specializing in wigs and fashion designed specifically for African American women. Operated by Winston Brands, Inc., the company has been featured in numerous wig and beauty forums and maintains an A+ rating on the Better Business Bureau (BBB). The brand has a strong presence through its official online store (especiallyyours.com), printed product catalogs, and phone ordering system.
With thousands of customer reviews across platforms like Trustpilot and SiteJabber, the company is particularly praised for its variety of affordable synthetic and human hair wigs, targeted marketing toward Black women, and promotions like “150% Price Match Guarantee”. Especially Yours is also associated with other established catalog brands like Ashro and Midnight Velvet, which boosts its retail credibility.
Tip: Always purchase directly from their website or catalog to avoid counterfeit products, especially since Especially Yours deals with clearance, outlet sales, and exclusive online coupon codes.
How Long Do Their Wigs Last?
The longevity of a wig from Especially Yours depends on the fiber type (synthetic vs. human hair), usage frequency, and care routine. Typically:
- Synthetic wigs (their most popular offering) last about 4 to 6 months with regular wear and proper maintenance.
- Human hair wigs, though fewer in their catalog, can last up to a year or more if well-maintained.
Especially Yours wigs are manufactured with Kanekalon® fibers (a known synthetic wig fiber brand), which are designed to retain shape and texture over time. Many styles also include cool-cap construction, adjustable tabs, and pre-styled curl sets that help extend lifespan with minimal styling effort.E
Pro tip: Use wig-specific shampoos, avoid heat styling on synthetic units (unless labeled heat-safe), and store wigs on a stand to maintain shape.
Can You Return Wigs After Trying?
Yes, Especially Yours does accept returns and exchanges, but with specific conditions. According to their Returns & Exchanges policy:
- You have 60 days from the date of shipment to return your item.
- The wig must be in original condition: unworn, uncut, and unwashed with tags and original packaging intact.
- Tried-on wigs are accepted only if not altered, and they must not show signs of wear (no makeup, odors, or tampered lace fronts).
- Refunds are typically issued minus the original shipping cost. Exchanges can be processed for a different size, color, or style.
There’s also a Platinum Plus Worry-Free Wig Exchange Plan, which allows more flexibility, especially if you anticipate needing a few tries to find the perfect fit.
Important: Wig hygiene rules prevent returns of wigs that appear used, so be gentle when trying on and avoid applying product until you’re sure you’ll keep it.
Is There a Physical Store or Just Catalog/Online?
Especially Yours operates primarily through its online store and mailed catalogs, but it does not have standalone retail storefronts in the traditional sense.
However, the brand does offer:
- Catalog Quick Shop: where customers can enter item numbers directly from the print catalog into the website.
- Phone orders: via 1-800-952-5926 with live customer service agents.
- Outlet Store Section on their site, offering exclusive clearance styles.
While there’s no official retail store, Winston Brands, its parent company, is headquartered in Chicago, Illinois, and manages multiple direct-mail brands. So although you can’t walk into an Especially Yours boutique, their extensive catalog network and online ordering system make it accessible nationwide.
Suggestion: Sign up for their catalog and newsletter to stay updated on seasonal styles and exclusive coupon codes, especially during clearance events.
Customer Video Reviews & Influencer Reactions
Wig lovers are turning to Especially Yours not only for budget-friendly styles but also for bold, age-inclusive looks that celebrate individuality. From seasoned YouTubers to viral TikTok reviewers, the feedback is real, raw, and revealing. Here’s a curated snapshot of what everyday users and online influencers are saying.
Best YouTube Reviews (Summarized)
1. Kay in “Almost Black” Review by @WigInstallNation
In this review, the popular wig enthusiast breaks down the pros and cons of the Kay wig—a mid-length synthetic option in the shade Almost Black. She highlights the natural hairline, breathable cap, and lightweight feel. The review is detailed, emphasizing how it performs after multiple wears and under different lighting. The verdict? Ideal for first-timers who want a realistic everyday style.
2. Budget Wig Review: Bernadette by Especially Yours
This YouTube creator showcases four Especially Yours wigs, but it’s the Bernadette wig in SF 2216 that steals the spotlight. She praises the color blend (golden blonde tones) and soft curls, noting it’s a go-to for office wear and brunch dates. Key takeaway: “It’s a $30 wig that looks like $150.”
3. Glueless Synthetic Wig – No Lace, No Fuss
Another YouTuber shared an unfiltered look at a no-lace synthetic wig, focusing on its simplicity. No adhesive needed, and it’s ready to wear straight out of the box—making it perfect for older women or those with dexterity challenges.
4. Braided Wigs Review
Braided styles from Especially Yours are getting mixed reviews. One content creator (@WillieStyle7) gives props to the craftsmanship but notes some minor tangling after prolonged use. He recommends wearing it with a silk bonnet at night.
TikTok/Instagram Reviews Snapshot
TikTok has become a goldmine for spontaneous, honest feedback—especially in the beauty and wig niche. Here’s what creators and influencers are saying:
🔥 Trending Hashtags:
- #EspeciallyYoursWigs
- #WigTryOn
- #GluelessWig
- #WigTransformation
🧑🏾‍🦱 @ekse_mandisa on TikTok
Though originally reviewing a Temu wig, Mandisa’s followers compared her wig favorably to Especially Yours’ 10-inch Glueless Bob collection. The consensus? EY wigs are more consistent in cap sizing and more breathable for warmer climates.
👩🏾‍🎤 @peakmilll (Instagram/TikTok/Youtube)
While Peakmill hasn’t exclusively reviewed Especially Yours recently, followers of the wig queen often mention Especially Yours as a comparable alternative to high-end lace wigs she recommends. Influencer comparisons are fueling search interest for styles like “Feathered Pixie”, “Carmen”, and “Paula Young collab lines.”
📽️ Instagram Reels Live Reactions
One viral clip includes a customer joking, “This is the best wig you’ll ever find on the market. Buy it. No—seriously, BUY IT!” capturing the brand’s appeal as fun, functional, and flattering across generations.
Noteworthy User Transformations
Beyond the likes and shares, Especially Yours wigs are helping real users transform not just their looks—but their confidence. These stories highlight the brand’s deeper impact:
- Samantha B., 57, Miami, FL: Transitioning from medical hair loss, Samantha documented her journey on YouTube wearing the “Jana” layered wig. Her emotional transformation included tears of joy as she exclaimed, “This doesn’t feel like a wig—it feels like me again.”
- Marla J., 43, Chicago, IL: After a 40 lb. weight loss, Marla wanted a hairstyle to match her new energy. Her Instagram shows a before-and-after with the “Chic Capless Wig” in Chestnut Brown, capturing hundreds of comments. One stood out: “You look 15 years younger, sis!”
- Helen W., 70+, Baltimore, MD: A retiree and ballroom dancer, Helen wears “The Fannie” short curly wig and praises how it stays in place during spins. She shares on TikTok: “I’m aging in style, darling.”
Conclusion – Should You Buy Especially Yours Wigs?
Especially Yours has carved out a unique space in the beauty and fashion landscape by focusing on African American women who want accessible, stylish, and affordable wigs and clothing. With a strong emphasis on diversity in texture, length, and style—ranging from short pixie cuts to long, voluminous curls—the brand offers both synthetic and human hair options, including lace fronts, headband wigs, and fashion add-ons like falls and hairpieces.
Especially Yours isn’t trying to compete with ultra-luxury brands like RPGShow, Raquel Welch Wigs, or UNice; instead, it fills a crucial gap in the market: delivering budget-friendly yet fashion-forward solutions for women who want to look great without spending hundreds of dollars.
So, should you buy Especially Yours wigs? The answer depends on your priorities.
Who It’s Best For
Especially Yours wigs are a perfect match for:
- African American women seeking everyday wear or special occasion wigs (like choir events, church gatherings, or casual wear).
- Budget-conscious shoppers looking for affordable synthetic options that still offer flair and personality.
- Those who want style variety—the catalog includes curly, straight, short, long, and textured wigs designed specifically to complement melanin-rich skin tones.
- Women who value convenience and love to shop from catalogs or online platforms with clear sizing guides, color-matching tools, and platinum-level customer support.
Thanks to features like color swatches, style guides, and the 150% Price Match Guarantee, it’s especially good for first-time wig buyers or anyone transitioning from full-time styling to protective hairwear.
Final Verdict Based on Use Cases
- For Daily Wear: Especially Yours synthetic styles like the “Carla Wig” or “Toni Wig” deliver decent longevity and low maintenance—perfect for everyday users who just want a quick switch-up.
- For Occasional Use: The brand’s glam line, with pieces like the “Tamika Human Hair Wig,” works well for special events, holidays, or church functions.
- For Fashion Experimentation: With frequent discounts and a wide selection, Especially Yours is ideal for anyone wanting to explore new colors, textures, or lengths without breaking the bank.
- Not Ideal If: You want wigs that mimic natural scalp textures flawlessly (e.g., HD lace, 100% Remy human hair, hand-tied caps). For that, you’ll want to consider more premium options.
Alternatives If You Want Higher-End Options
If you’re willing to invest more for higher-quality craftsmanship, premium fibers, or handcrafted lace fronts, here are some standout alternatives:
- Raquel Welch Wigs – Known for ultra-natural finishes, impeccable lace fronts, and rooted color tones. Great for mature women and professionals.
- RPGShow – Offers 100% Remy human hair wigs with real scalp effects, HD lace, and celebrity-inspired styles. Ideal for influencers and camera-ready looks.
- UNice – A global favorite for high-end bundles, closures, and full wigs. Features pre-plucked hairlines and a wide variety of textures (kinky curly, body wave, etc.).
- Outre and Sensationnel – Still affordable but with slightly upgraded fibers and lace technology. Excellent for shoppers transitioning from synthetic to blended or human hair units.
By choosing the right brand for your needs, whether that’s Especially Yours for value or RPGShow for luxe quality, you’re one step closer to a look you’ll love—and feel confident in.
